Today, when social media play an active role, it has been found that the most preferred social platform of the alpha generation, which represents a significant part of the population, is Instagram. Considering that Twitter or Facebook has been ahead by a significant margin in the past, according to Piper Sandlerson’s latest survey, Instagram is the most preferred social platform of the alpha generation as a social platform.
An American independent investment bank and financial services company called “Piper Sandler” conducts bi-annual surveys of more than 10,000 U.S. youth with questions from various brands covering a wide range of industrial products and the service sector. The company in question conducted a survey to determine which social platform is the most used, and found that Snapchat is the most preferred social platform of the young generation today. According to the research, 35 percent of the US youth participating in the study stated that Snapchat is the social platform they use the most, while 30 percent use TikTok and 22 percent Instagram their most preferred social platform. finding emerged. According to Piper Sandler’s survey, 2 percent of respondents said they use Twitter or Facebook. This survey, in which “Piper Sandler” measures the degree of social platform usage, showed that (81 percent of those surveyed) Instagram stands out as the most preferred social platform of the young generation, while Snapchat ranks second and TikTok ranks third according to the survey. platform was observed.
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